How We Market Your Home

How we Market Your Home

Choosing a real estate agent to market your home is one of the most important choices that you can make in the home selling process. After all, anyone can create a listing of your property, but you want someone who has commitment and experience in the strategies that work to sell properties.

Our team wants to SELL your home, not just list it and leave it. We offer you a service that delivers results, we want to sell it quickly, and at a price you are delighted with. Here we will take you through the stages of how we will market your home.


Pre-Listing Research and Planning

Our team start planning the sale of your home even before listing it. We make notes on the neighbourhood and the homes best features. This aids us to ensure it is priced competitively.

Comprehensive Market Research We price your home strategically based on recent property sales to appeal to the largest audience. We research the latest trends and neighbourhood specifics. We look at all aspects, including your timeline and personal financial needs, to price your home correctly. We want to ensure you get the most out of your investment.

Monitor Vital Feedback We always seek feedback and comments from all real estate agents that show your home. Knowing the remarks and what their clients are saying will help put your home in the best position to sell.

Team Effort – You will be assigned a key point of contact within our team; however, there is a wealth of full-time staff backstage, helping you stay up to date throughout the process. Our team will ensure you are kept abreast of the current situation.


Staging, Showings, and Open Houses

Very few homes sell without the buyer viewing the property in person. Most homes are viewed online first, with a viewing set up after. Therefore, staging, viewings, and open houses are such a significant part of the selling process.

Staging – Our team will produce a strategy to market each property that we sell. This includes creating a list of features for each. We will help you to enhance curb appeal with staging ideas which will help to present your home in the best possible way.

Property Viewings – We will only carry out personal property viewings with interested parties who have looked at your property online and who we deem to be real potential buyers. This will reduce inconveniences to all parties involved and make sure we increase the potential of achieving an offer on your property. We will always conduct individual viewings with your convenience in mind.

Open Houses – Even with the internet and digital marketing, open houses are a traditional method which still works. We will arrange an open house at a time to suit you and invite serious buyers to view your home. Even if no offer is received from the open house, it’s great to receive feedback from potential buyers. We provide all visitors to your open home with a fact sheet detailing all the features of your home, so they remember it well.

New Protocols – We have a comprehensive protocol in place to help keep our clients and potential buyers safe from any potential viruses.


Weekly Updates

We actively keep our clients updated on at least a weekly basis because we know how stressful the home selling process is. We keep you up to date with the latest feedback, inquiries and market activity along with feedback from any showings or open houses. Our team are always available to touch base with you to run through any concerns you may have.

Marketing Your Home

We have many mediums available to us in order to advertise your home for sale. We use the very latest in online marketing, digital platforms including social media, websites, newspaper, kiosks and real estate office windows. Along with traditional selling techniques like printing flyers and brochures and displaying for sale signs.
We have all bases covered, which means we see a constant stream of potential buyers inquiring about the homes we have advertised.

In-House Printing – One of our many in-house services, we offer our clients an in-house printing service plus graphic design which will create the very best marketing material. This allows for a fast turnaround of marketing information such as brochures, feature sheets and flyers. We are one of few real estate agents who offer this service in-house exclusively for our clients.

Victoria MLS System Exposure – Your home will be listed on the Victoria Real Estate Board via the Multiple Listing Service (MLS) therefore showing it in front of thousands of professional real estate agents. Our attention to detail will bring your property to the forefront and have it noticed by these selling experts.

Active Marketing – We actively search daily to find potential buyers who might show interest in your home. Our database also lists a lot of buyers who are currently searching for their new home. We are always searching for referrals, and we bring urgency to the sale of your property.

Digital Imaging. – We have our own in-house professional photographers who specialize in real estate. Our photographers know how to really show a home off with the correct lighting, use of virtual tours and quality imaging. This feature is exclusively availably to our clients and it one of our many in-house features.

Digital & Online Marketing – More than 95% of buyers use online platforms to search for their next property. We will market your home on major platforms such as,, and Royal Your home will be listed on our own website, agency websites, social media and local websites too, we are well versed with digital marketing and strategies that work. We will also contact potential buyers who we know are looking to purchase a new home. You won’t achieve better online exposure from any other real estate agency. We have an online presence built for success.

For Sale Signs – A for sale sign remains the staple of the real estate business. Our signs are simple and effective and demonstrate that your home is listed with one of Canada’s biggest real estate agencies.


Why Choose Us?

Selling your home is something which may only happen a few times in your lifetime. Choosing the right real estate agent to go through the process with you is a big decision. You want to an experienced, professional company to work alongside you through this often-complicated process. We have an excellent reputation, and with our team of loyal, experienced and friendly specialists, we can service our clients with the best service possible.

We have features available exclusively to our clients, such as our in-house printing service and in-house photographer and graphic design team. We will work with integrity to ensure your real estate goals are met. Our proven methods, combined with an excellent reputation, will ensure your home sells quickly and smoothly.